Exploring the future of digital advertising

Wearables. Digital kiosks. In-car technology. Consumers’ options for accessing the digital world are evolving rapidly. Undertone’s new Future Proof Labs™ explore the next generation of consumer ad interaction by prototyping and testing emerging digital technologies in state-of-the-art research facilities. Our goal is to understand consumer behavior across the emerging digital landscape, and to educate brands on how to most effectively harness new technology.


Undertone’s mobile Future Proof Lab is on tour. The mobile lab, housed in a custom-built RV, will give visitors a hands-on experience of the latest digital technology as well as practical examples of how this technology will impact the advertising industry.

The tour kicked off at SXSW in Austin in March and is now visiting brands and agencies across the country. Follow us on Tumblr to find out more and to keep up to date with the roadshow schedule.

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